Public Relation in Sports

The public relation head for the New York Giants has lashed out at some disgruntled Twitter followers in a series of tweets this week. He was responding to fan complaints over the team's lack of free agency activity this year. His sarcastic responses included some choice language which had to be blurred out in online reposts of the tweets.
The tweets have garnered media criticism for being unprofessional and reactionary, and some have noted that this may not be the best PR strategy to pursue for the team. The tweets have been compared to an Ochocinco style which resorts to name calling in response to criticism. There are other ways to deal with Twitter critics which may be more effective, such as ignoring them. Another strategy would be to retweet the comments in a passive aggressive style where you add in a bon mot to appear intellectually superior.