Moving to Public Relations from Journo
© Fletcher Prince
Most journalists seem to be choosing public relations as their new field of work when they are getting fired. Even prestigious papers like the Sunday Mail are dismissing their employees. The public relations body, the Public Relations Consultant Association was asked for some tips on choosing public relations and how to get acclimatized. Richard Ellis, Director of the Public Relations Consultant Association gave tips.
The most important and first tip is to carefully select and work out which public relations firm or organization you want to work for. This is very crucial as it is very important to enjoy the work while working in public relations. Also, the next tip says that you should prioritize your skill set because "content" in public relations is very important and since journalists know the newsworthiness and importance of topics, content is the key to good public relations. The next tip asks the journalist to control and influence the contacts. Maintaining contacts in the public relations world is very important. The next tip says that you should have a business-like mindset. The main objective is to get your client's message to the other side.
Last but not the least, pr officials should know how to manage things and be flexible. This should be a very helpful input for all journalists looking at this new phase!
